DIRECTION

Core desire:

Connection. To feel understood.

Problem to overcome:

Frustrating interactions with computers, where you don’t feel met. You don’t feel heard.

The Basic Outline

1. Implicit callout to the desire and/or problem
2. Prove the solution can be accomplished
3. Show that the product’s role in accomplishing it

STORY OUTLINES

1. Short film style — 1 use cases [friend]

Shows a stylized version of 1 product walk-through

Student

Scene opens to a student alone in a room, with a textbook open. They’re looking confused and frustrated.

They open their phone

Photoshop

Someone is sitting alone in a cold room, trying to use blender. They get an error code, and look confused.

They try to look through wikidocs but the screen reads giberrish. Subpages Links to sub pages, etc. etc.

They look overwhelmingly frustrated.